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- Pricing
The plan, not a menu
Diagnose. Build. Run.
Every engagement starts with one paid, fixed-fee step, so you find out whether the retainer is worth it before you sign one. A prospect who will not buy the first step is telling both of us something, and it is cheaper to learn it in week one than month four.
Diagnose
Two front doors. Both fixed fee. You keep the roadmap either way.
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Paid media, start here
$3,500fixed, thirty days
Foundations Sprint
Every new management client starts here, no exceptions.
- Tracking and account audit by day 7, wasted spend in dollars
- Tracking rebuilt and verified by day 14
- Account restructured and live by day 30
- A 90-day roadmap and a board-ready baseline you keep
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AI systems, start here
$1,500fixed, one week
AI Clarity Session
One three-hour working session on your real tasks, then a written roadmap.
- The one task that ate your week, done by hand, then written as a job description
- Rung one working before you leave the room
- Every candidate task with its build cost and its hours back
- The ones not worth doing, named
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Then
Quotedfrom the roadmap, never from a menu
Build and Run
Builds are fixed scope, fixed price, with an end date. Running is monthly and renews.
- Paid media management: monthly, banded to your ad spend, 90-day initial term, scope by deliverables not hours
- Automation builds: fixed price per workflow, approval gates included
- System care: monthly, with a log of what ran and what you approved
- A minimum of $5,000 a month in ad spend for management. Under that, ask about Amplify
How the pricing works
Four rules that keep it honest.
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Diagnose before Build before Run
Read the grid downward. Nothing gets built before it is diagnosed, and nothing gets a retainer before it is built. That is the order that stops value being given away in discovery.
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Scope down, never price down
If the budget does not fit the scope, the scope shrinks. The price per unit of work does not. You get less, not worse.
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Deliverables, not hours
Management scales by what is delivered: platforms, creative testing, weekly availability. You are not buying a timesheet.
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Quoted on the call, in writing after it
Ongoing prices depend on your spend and your roadmap, so they are quoted live and confirmed in writing. No surprise line items, no percentage of spend hidden in a fee.
Questions about cost
Asked on most first calls.
Why is the first step paid?
Because the roadmap is the most valuable thing I make, and when it is free it gets ignored. Paying $1,500 or $3,500 for a plan you keep is cheaper than a month of a retainer you did not need.
Does the Sprint count toward the retainer?
Part of it does. A credit toward month one applies when you convert within two weeks of the Sprint closing. The exact figure is in the Sprint agreement.
What if I spend less than $5,000 a month on ads?
Then a management retainer is the wrong shape for you and I will say so. Ask about Amplify, which is built for that range, or start with a Clarity Session if the problem is hours rather than customers.
Do you take a percentage of ad spend?
No. Retainers are flat monthly fees banded to your trailing three-month spend and reviewed quarterly. Ad spend is always on your card and never marked up.
What do workshops cost?
It depends on the room: a single session for a company, a two-session series, or one-to-one coaching. Quoted on request. The sessions are described here.
Ready to get started?
Book the call, or send me the account and I will send back what I would change first. Free, from me, usually within two business days.