Six years leading paid social at Cox Enterprises. Now I am the senior media buyer in your account and the person who builds the automation around it. I fix the tracking before I touch the budget.
One property management portfolio on Meta, January 7 to August 28, 2026. Leases audited against the lease log, not a screenshot. The floor is influenced value compared with spend, not last-click return on ad spend.
Published when the month reconciles to the client's own sales data, not before.
One Tallahassee rental portfolio went from no paid ads to 22 signed leases on $955.72 of spend in the audited month, with tooling that turns each new listing into a review-ready ad instead of a blank screen.
Paid media buys attention. AI systems buy back the hours the marketing eats. I build both the same way: fix the measurement first, automate the part that repeats, then run it with a person still in the loop.
The plan, not a menu
One paid, fixed-fee step, not a pitch. It finds what is limiting growth before anything gets built, and you keep the roadmap either way.
Campaigns restructured and tracking rebuilt, or the AI workflow connected to how your team actually works. Fixed scope, fixed price, an end date.
I stay in the account for paid media, or keep the AI system tuned as the work changes. Monthly, banded to your ad spend, quoted on the call.
Twenty minutes, free. It finds out whether the problem is customers or hours, and whether I am the right person for it. Not ready to book? Send me the account and I will send back what I would change first.
