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AI systems
The busywork around the marketing, handed to a system you approve.
Most buyers get one or the other: a media buyer who cannot build, or a developer who has never run a campaign. I do both, so the automation gets built by the person who knows what the campaign actually needs.
Where are you on the ladder?
Every task can climb one rung. You are not learning a tool, you are writing a job description for a new hire who never sleeps, then testing whether it does the work the way you would. Most of the value is on rung one, and most people skip it.
Task
You do it by hand, once, and notice every step and every judgment call you make.
Job description
The steps written down: who the AI is, who it writes to, how you sound, what good looks like. Paste it in. Now it repeats.
Agent
The job description gets real inputs on its own: your inbox, your calendar, a form. It runs, you review.
Automation
On a schedule or a trigger. It runs without you in the loop, and you check the output.
What changes
The repeat work runs itself. You approve, you do not assemble.
My team keeps repeating work that should already be handled.
The work
For one property management client that meant tooling that creates each listing ad paused and review ready, so what used to be a blank screen is now an approval. For a paid media account it means the weekly report writes itself from the platform data and waits in drafts for a read.
That is the difference between paying someone to run ads and paying someone who builds their own tools.
Human outcome
Ten hours a week of assembly becomes ten minutes of approvals.
What I hear every week
Three frustrations, and the fix for each.
It sounds like everyone else.
The fix
A voice document the system reads before it writes a word. Your bans, your openings, your numbers rule. The output stops sounding like a press release because the rules say it cannot.
It does not know my business.
The fix
Your context lives somewhere the AI can reach: clients, rates, what happened on the last call. Not retyped into every prompt, kept once and read every time.
I cannot trust it to run on its own.
The fix
Approval gates. Anything that spends, sends or publishes is created paused and waits for a person. The system proposes, with the dollar impact. You confirm.
Three layers of support
Consulting, builds, and care. Buy the layer you need.
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AI consulting
Find the opportunities worth doing, and name the ones that are not. A roadmap that says which task climbs which rung, in what order, and what it is worth.
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Custom builds
Build the thing itself: an automation, a dashboard, an intake or reporting workflow. Fixed scope, fixed price, an end date, and an approval gate on anything that leaves the building.
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System care
Keep it working when the process changes, because it will. Monthly, with a log of what ran, what it proposed, and what you approved.
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Workshops
The same method taught in a room: pick the one thing that ate your week and hand the boring half to AI without losing your voice. See the sessions.
Start here
The AI Clarity Session. $1,500, one week, a written roadmap.
One three-hour working session on your real tasks, then a written roadmap inside a week: which task climbs which rung, what it costs, and what it is worth. You keep it whether or not you build with me.
- Before
You pick the one thing that ate your week
A short intake: the task, who does it, how long it takes, where the judgment calls are.
- Session
Three hours, your tools, your examples
We do the task by hand once, write the job description, and test it live. You leave with rung one working.
- Within a week
The roadmap
Every candidate task, its rung, its build cost, and its hours back. Priced honestly, including the ones not worth doing.
Ready to get started?
Book the call, or send me the account and I will send back what I would change first. Free, from me, usually within two business days.