- Home
- Services
- Paid media
Paid media
I run your paid media. I fix the tracking first.
Meta and LinkedIn, run by the senior buyer who stays in your account. The tracking gets audited and rebuilt before any budget moves, because a campaign you cannot measure is a campaign you cannot defend.
What changes
Reporting you can forward to your board without explaining it.
I am spending money, but I cannot tell what is actually working.
The work
The tracking gets audited and rebuilt first. Pixel, Conversions API, GA4, the events that actually mean money. Then the account is rebuilt around what the tracking shows, by me, in the account: structure, audiences, creative tests, budgets that follow results.
What comes back is a number and the reason behind it, not a dashboard screenshot.
Human outcome
You know what is working, and senior judgment sits in the account every week.
- Meta: Facebook and Instagram
- Snapchat
Spending under $5,000 a month? Ask about Amplify, which is built for that range.
By platform
What each platform is for, and what I do in it.
Facebook and Instagram. The core. Local services, real estate, consumer brands, nonprofits with a donor base. The platform where a $1,000 month can move a rental portfolio, and where most accounts I open are running on a boosted post and a pixel that fires on the wrong page.
What I do: campaign structure built around one outcome, audiences tested against each other rather than stacked, several creatives running so the data picks the winner, budgets that follow results with a pacing alert before an overspend. Every listing ad or launch ad is created paused and reviewed before it spends.
- Objectives run
- Leads, traffic, conversions, awareness for program launches
- Proof
- $0.10 cost per link click across 61,605 clicks on one account
- Ad ops
- Created paused, approved, then live. Nothing spends without a person.
B2B demand generation. Expensive per click, unmatched for reaching a title at a company. Right for professional services, B2B software, and anyone whose buyer is a role rather than a person scrolling at night.
What I do: brand and demand campaigns split on purpose, budgets pinned to lifetime caps with pacing alerts, and a QA pass that reads every budget back from the platform after a change. On one global program I ran, that read-back caught mis-set budgets before they drove a month of wrong pace.
- Objectives run
- Lead generation forms, website conversions, brand awareness
- Scale run
- Eighteen campaigns across five markets on one program
- Control
- Lifetime budgets, 150 percent pacing alerts, read-back QA after every edit
The part that happens before any of the above. Google Tag Manager, GA4, the Meta pixel and Conversions API, and the reconciliation between what the platform reports and what your own sales data says. Every account I have picked up in the last year needed this before it needed strategy.
What I do: audit what fires and what it is worth, rebuild the events that mean money, then reconcile the platform's count against the register. When a purchase feed silently stops, as one did for eleven days on an account I run, this is how it gets caught.
- Tools
- GTM, GA4, Meta pixel and CAPI, LinkedIn Insight Tag, consent mode
- Deliverable
- A written map of every event, what it fires on, and what it is worth
- Rule
- No budget moves until the tracking is trusted
Plain answer
Boosting a post is not running ads. Here is the difference.
Three things people mean when they say "we tried ads." Only one of them tells you what you got for the money.
| What you control | Boost a postthe blue button under a post | Run an adAds Manager, one campaign | Run a campaignwhat I do |
|---|---|---|---|
| The goal | Reach. More people see the post. | You pick: leads, sales, calls, sign-ups. | One business outcome, with a cost you agreed to per result. |
| Who sees it | Roughly your followers and people like them. | Audiences you build: location, interests, your own customer list. | Audiences tested against each other, losers switched off, winners funded. |
| After the click | Unknown. Meta reports the click, not the customer. | Tracked, if the pixel and Conversions API are set up right. Usually they are not. | Tracked and reconciled to your own sales data before anyone trusts the number. |
| Creative | The one post. | Several ads, one at a time. | Several ads running against each other, so the data picks, not the opinion. |
| Budget | A flat amount, spent. | A daily or lifetime amount. | Budgets that follow results, with a pacing alert before an overspend happens. |
Start here
The Foundations Sprint. $3,500, thirty days, and you keep the roadmap.
Every new management client starts here, no exceptions. It is how you find out whether a retainer is worth it before you sign one, and it is how I find out whether I can help.
- Day 7
Tracking and account audit
Every event, what it fires on, and what it is worth. Wasted spend quantified in dollars, not adjectives.
- Day 14
Tracking fixed and verified
The events that mean money rebuilt and reconciled against your own data. Restructure plan approved.
- Day 30
Rebuilt structure live
The account restructured around what the tracking shows, a 90-day roadmap, and a baseline you can put in front of a board.
Ready to get started?
Book the call, or send me the account and I will send back what I would change first. Free, from me, usually within two business days.